This is not a new challenge for
the online marketers. Whenever it is time to launch a product, an attractive ecover design plays a key role to
decide whether your effort will succeed or stumble. A good cover design is a
collage of multiple aspects – relevant images, perfect choice of colors and
readable font. If design is not up to the standard, the prospective buyers will
take little time to turn their eyes off your products. This article details 4
essential criteria that you must take into consideration while creating cover
either yourself or getting it done by someone else.
Selection of Right Images
For this aspect to be perfect, you
must be in knowhow of market trend and have an eye for beauty as well. You
should select such images that perfectly go with your ebook theme as this is
the way to enhance product image and branding. Design of your cover design has
a significant impact on sales conversion figure of your ebook, so it is the
very first point to take into account.
Selection of Right Colors
It is a significant step towards an
enhanced branding of your business. Even if your product is great in quality, you
must think about good packaging before promoting it online. This is because;
there is no chance for the readers to leaf through the pages or decide whether
your offer is good or bad until they use it. They will judge your product only
by its cover design. It is well said that an ecover design has potentials to make or break your online
success.
It has been proved that colors can
evoke emotions in customers and even contribute to mood swing in them. So
better it will be if you spend some time to research on what your target
audience will actually like – consider both images and colors – and then only
make a decision as to what to use for your design purpose.
Designing in 3D Style
3D is a trend these days. There is
plenty of 3D designing software apps that can be of great help to you for this
purpose. If you know how to use 3D design software, you can create and add
lightening effect to produce a 3D perspective. However, many marketers do not
like to see themselves in designers’ shoes as juggling too many hats deflects
their attention off the most important areas of business. So leave it to an
expert for ecover design.
Despite many choices that come
with an ecover script or software, you need to possess artistic prowess on a
high level to choose the right style to promote your e-product. Therefore, you
should narrow your choice to a few styles before making the final selection. You
can create 2-3 different ecovers and use them simultaneously for split-result over
a certain period of time.
Selecting Right Titles &
Subtitles
Choosing
the right keywords for both titles and subtitles lends an edge to your
marketing effort. Focus on simple, straight and short-tailed keywords that
appeal to most of your target customers.