How to Create a Successful Ecover Design

This is not a new challenge for the online marketers. Whenever it is time to launch a product, an attractive ecover design plays a key role to decide whether your effort will succeed or stumble. A good cover design is a collage of multiple aspects – relevant images, perfect choice of colors and readable font. If design is not up to the standard, the prospective buyers will take little time to turn their eyes off your products. This article details 4 essential criteria that you must take into consideration while creating cover either yourself or getting it done by someone else.

Selection of Right Images

For this aspect to be perfect, you must be in knowhow of market trend and have an eye for beauty as well. You should select such images that perfectly go with your ebook theme as this is the way to enhance product image and branding. Design of your cover design has a significant impact on sales conversion figure of your ebook, so it is the very first point to take into account.

Selection of Right Colors

It is a significant step towards an enhanced branding of your business. Even if your product is great in quality, you must think about good packaging before promoting it online. This is because; there is no chance for the readers to leaf through the pages or decide whether your offer is good or bad until they use it. They will judge your product only by its cover design. It is well said that an ecover design has potentials to make or break your online success.

It has been proved that colors can evoke emotions in customers and even contribute to mood swing in them. So better it will be if you spend some time to research on what your target audience will actually like – consider both images and colors – and then only make a decision as to what to use for your design purpose.

Designing in 3D Style

3D is a trend these days. There is plenty of 3D designing software apps that can be of great help to you for this purpose. If you know how to use 3D design software, you can create and add lightening effect to produce a 3D perspective. However, many marketers do not like to see themselves in designers’ shoes as juggling too many hats deflects their attention off the most important areas of business. So leave it to an expert for ecover design.

Despite many choices that come with an ecover script or software, you need to possess artistic prowess on a high level to choose the right style to promote your e-product. Therefore, you should narrow your choice to a few styles before making the final selection. You can create 2-3 different ecovers and use them simultaneously for split-result over a certain period of time.

Selecting Right Titles & Subtitles 

Choosing the right keywords for both titles and subtitles lends an edge to your marketing effort. Focus on simple, straight and short-tailed keywords that appeal to most of your target customers.

Ecover Design Software – Little Work, Great Output

Some self-publishing writers are surprisingly nonchalant about the design of their book cover. They are more governed by idealistic thoughts that if their ebooks are worth reading, cover design never matters big. They fail to understand that even educational books are considered commercial products.

That means, apart from inner substance, ecover design plays a crucial role for your ebook to be popular and saleable on internet. Plenty of information on any subject is available on internet. The cover design should be such that the target customers are well aware of what they are right up to before making a purchase of the book.

Bookstore proprietors can give proof in support of the above prelude. Their sales chart is enough to speak volume for how a sloppy cover, irrespective of engaging and healthy content, downs prospects of a book in market. On other hand, a well-designed cover with same topic inside makes your book saleable.

As an author, you should know that even a classic novel having an engaging cover design sells like a hot cake and much better than a drab version of it having nothing to hang around. What more do you need to know?

A professionally designed ebook cover helps your target audience imagine the particular book that you are marketing actually exists and they don’t need a preview. These days, there are a lot of scammers on internet. As a result, the prospective buyers grow more cynical about making a purchase online. An effective ecover design will establish your credibility in the eyes of your potential readers. 

If same information is available on another website, chance is more that a customer would switch attention to your ebook instead of your competitors’, provide your cover designing is far better. According to studies, graphics on your ecover may shoot up sales up to 300%. There is big doubt over the figure but there is no denying the fact that a good design considerably drives up sale margin of your ebook.

A group of self-publishing authors is not enthusiastic about hiring a professional for ebook cover design. They think doing so will only add to their budget and would bring nothing of note in return. They put themselves through the paces without considerable expertise in this niche, with only one aim to save cost and that often results into unavoidable disaster.  

There is a way that can save you money but leaves you with excellent ecover design. Have you heard about ecover generator? It is a software tool that enables you to create a great design even without requiring top-notch expertise. The only need for you is to sign up for the service in order to access the tools on website.

Choose from a wider option of shapes, font styles, text effects, templates and other features to create a stunning ebook cover. You are also allowed to use your own graphics on the cover page and for that purpose; you first have to upload those images. These tools are fairly easy to use and what you need is just to ‘drag and drop’ your choicest elements to your cover page.

Generate your cover page, download the design and everything is done!

Ecover Design – Why Choice of Right Colors is So Important

An e-Cover is a package for whatever you put up on internet for sale. It is your ecover that the target visitors notice first. If they like your e-Cover design, they leaf through the pages; if they do not, they move away. Such a common behavioral pattern makes it important for you to design you ecover smart, trendy and relevant.

There are several aspects of cover designing, such as color choice, image selection, content etc. And it is equally important to piece together all these components in such a way that the outcome looks professional. An excellent and professional design attracts attention from the prospective audiences and even if a slice of it converts, that will reflect through a considerable marginal increase in your sales figure.

With your eyes set on leads and ROI (Return on Investment), you must make sure that every element of cover design is as perfect as possible. Color being an important and inviting aspect of your ecover designing, it must be chosen with extreme care. Different colors convey different meanings. So, use of colors must be in complete sync with the topic within.

Let us now delve deep into the subject matter i.e. color choice for your e-Cover design.

What colors should you choose for your ecover?

Usually, the content of your ebook plays an important role in determining color theme. For instance, books on wedding or children books generally use soft pastels or whites whereas murder mysteries have black or red on their cover page. More often than not, eCover pages on space or ocean science use black, blue or green.

If you are offering products other than ebooks, the rule of consistency will not change however. In other words, your ecover look must not be a mismatch for product type. The same rule applies to color selection as well. So, if the product is bright itself, pick up bright colors for your cover designing so that the target consumers can rightly guess what they can expect after opening the package.

How colors influence the audiences?

Colors allow the users to identify the products or ebooks that you are selling. In case of ebooks, colors set mood for the readers. Colors on your cover design also make it easier for any ebook to be noticed among the sea of books. Choosing a unique color theme will, in all likelihood, draw attention to your ebook.

However, there is risk if the unique color does not reflect your ebook theme or product properly; negative reactions from the target customers will pour in. Remember that your ecover design draws attention only if it stirs emotion.

Do you know a traditional publisher? If yes, then you do not have to worry much about your ecover. The publishers have expert designers working with them and they can come up with an effective design for your digital cover page.

If you are not sure about which colors will go well with your book, check out other books in the same genre. 

8 Tips to Create Unique Ecover Design

The key to good ecover design is to know what will go well with the audience and what will not. Many associated with publishing world as well as readers have a common belief that a professionally design cover page is an ebook’s main marketing tool. Here are a few tips - on how to make a good ecover - for those who have little or nil knowledge about graphic designing. 

Use Big & Easy-to-Read Title

It is the most significant aspect of a good cover design. Most of the potential readers will find your ebook on screen instead of on a book shelf in a store. A bold and stand-out title easily catches attention of the readers. 

Black & White

This is important particularly for the current Kindle. After WIFI is included on the Kindle, bookworms now search for the new launches and download the ebooks from their Kindles instantly. This implies, an ecover must be effectively designed even in monochrome i.e. black and white. 

Thumbnail Reviews

This is the aspect most of the publishers, designers and surprisingly even authors forget to take into consideration. An ebook’s cover page must be visible and readable even in thumbnail size. It is important for the ecover design to look different on iPads, Kindles and mobile gadgets. 

Use Right Fonts

Font type is equally important like other elements of cover designing. Each font evokes a different feeling. Experiment with the fonts and see which works best for your ebook cover look. However, you should avoid two fonts – Papyrus and Comic Sans. You can use either of them if the book is about pure humor. 

Stick to Only Two Fonts

It is better if you restrict yourself to only two fonts. Make sure these two are complimentary to each other. Some publishers or designers recommend avoiding all caps, outlines, italics. However, what will look good depends much on your ebook cover page.

Sometimes, you can use three types of fonts. However, to use them efficiently, you must be a pro graphic designer. If you are from a non-graphic designing background, maintain rule of thumb – never use more than two types.

Color

Your ebook is not meant for babies, so avoid using garish combination or heavy contrast. In most of the cases, it mars your ecover design. 

Use Professional Illustrations & Graphics

Are you a graphic designer with richness of experience? If not, keep yourself away from using your own artwork on cover page, it will kill the overall feel and appeal. The art available on Microsoft Word or other layout programs, which are not meant for designing, should be avoided while creating a professional cover page. Instead, you can use stock photography which is easily available on internet. 

Use Unique Photos

Look beyond overused photos like oceans, mountains, sunrise, sunset, feathery clouds etc. Images and illustrations play an important role to lend a unique design to your ecover. You will definitely want to be noticed instead of being overlooked for a copycat ecover page, isn’t it?

How to Create a Good Ecover Design

If you are a writer or a publisher and want to launch an ebook, cover page is the most important aspect – only next to subject matter. If you want to make a lot of money through your ebook, the importance of having a professionally designed cover page can’t be stressed enough.

Consider your browsing habits when it comes to purchase of books online. Do you remember how many times you have clicked on the cover image in respect to the titles just next to it? You may not give the exact figure but it is true that cover images grab more eyeballs and visually force more visitors into clicking on them to find it out what is contained within.

It is human psychology – which ultimately governs our behavioral pattern – to gravitate towards visuals because those are what we always look for. If these images in their thumbnail form are not clearly visible, this could be a strong repulsive factor to drive the visitors away from your offer.

Now all these preambles lead to an inevitable question – how to make your ecover design stand out from the competitors. Here is our prescription of five effective ways to help you design a killer ebook cover. Let us put them in brief.

Design of Title    

                                                                                 

More than colors and pictures, it is important that your title is easy to read. Also use a different color for your title, which will be in stark contrast to background. Use large font for title and make it bold. Add some special effects like drop shadow to keep it different and a clear stand-out from the background.

You can play liberty with your creative ideas to make things look most unique and appealing. Remember it is unique excellence that will put you ahead of others, at helm of the race. It should be a priority for you to ensure that the title is clear, crisp and will show up in search results as thumbnails. 

Choice of Images

Sometimes, you are drawn towards a plain background filled with solid color. However, to add a little bit pizzaz to your ecover design, better it is always to use illustration or professional photos, which will drop a good hint what the subject of your book is all about.

While choosing images, make sure to use 300 dip (dots per inch). You should also be aware of image copyrights while plucking photos off someone else’s website. Every photo enjoys copyright protection. So use only royalty-free photos, otherwise it will be an illegal activity on your part.

Customization is the ‘in’ thing these days. If you have a custom illustration created or custom photos taken, your ebook cover page will be different from others’. The disadvantage of using stock photos without any twist is they will look like what someone else has already used for his ebook cover.

Do Some Research

Place yourself in buyers’ shoes and now consider which images attract you and which turn you off. Take notes of your observation in writing. Browse through the online book stores and ask yourself which ecover design you like and why.

All these will help you develop a certain pattern of preference. Once you have got a clear idea of what you like – this will reflect average choice of your target audience to a greater extent – it will be a good help to create a good, if not great, ebook cover.