An effective and one of the most popular ways to generate
leads over internet is to offer free gifts including ebooks. Leads here mean
email ids of the visitors who are interested in your business promotion via
email marketing. It is a simple and straightforward approach towards marketing,
requiring the marketing professionals to write their business-relevant ebook
and then promote it online. To spread the words about their business, they even
promote these ebooks on blog or website. Ebook design must be a
stand-out in order to pick up curious glances from intending visitors who want
to buy the particular product/service on offer.
How can ebook help lead increase?
The obvious objective of ebook is to increase volume of
traffic and generate leads. An ebook must interest the intending visitors and be
easily understood by the readers. Online visitors can be easily lured by free
offers, among which, ebooks deserve a special mention as it appeals to the
visitors and is highly valued by them. The online visitors can easily download
the ebook by clicking on the link provided, from where the actual process of
lead generation kicks off. Needless to put here that more inspiring, inviting
and professional an ebook design is, more leads it will generate.
After clicking on the link, the visitors will be taken to
a webpage that will ask them to enter email address. The page will inform the
visitors that if they provide their contact details including email address,
more information will be revealed to them. The online visitors won’t mind divulging
more details as a chance to get rewards is more alluring for them. Such type of
page is called landing page, squeeze page or lead capture page. True it is that
the visitors are mainly motivated by the likelihood of getting something at
free of cost. Still a good ebook design drivers more visitors,
thereby generating more leads for your business.
Decide your objectives – It’s most important
Before taking up an important task like ebook writing, you
first need to decide why you want to write an ebook. The obvious purpose is to
generate leads as well as add to your database. However, an audience takeaway
goal must not be forgotten. What messages regarding your brand and/or product
will you want to convey to customers? What types of feedbacks do you expect
from audience? Do you want to see yourself as the industry leader? Do you like
to give tips on your business or product relevant topic in a hope that
potential visitors will get in touch of you to know more? Do you intend to
share your story in a more interesting way?
Correct answers to all these questions will help you
create a fascinating ebook design.
Design is very important
A good look is a winner everywhere. Keeping
that in mind, you need to create your ebook in such a way that visitors cannot
wait to leaf through its pages. A badly and unprofessionally designed ebook
cover will turn off your target readers. Apart from look, catchy and quality
content is also an important aspect of overall ebook design. Make
sure that your ebook contains relevant content in brief but never create it a
content-heavy output.
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