Ecover Expert

Tuesday, 15 May 2012

Can you hire a professional designer to do you a cheap minisite design?

People who are new to internet marketing and have a low budget often does the mistake of creating their own minisite design or gets some friend or cousin do it for them. Believe me it won’t help. It will add to your problem and make you frustrated.
You need a good looking and high converting minisite for generating business for you. For starters who have shoe-string budget for marketing, this is even more important. You must get the first impression of your product right by building a professional minisite for it. This is only possible when you hire a good minisite designer to work for you.
People often consider the money paid to a professional design service as an unnecessary expense to their budget. They are grossly wrong. They forget the amount of money they can lose due to their site not making any impact with its look. This is especially important in competitive niches where they are up against big competitors. If you consider the money you can earn by building a professional minisite, the expense will be a tiny percentage of the total revenue generated.
Many people just by learning a few software programs try to design their own website. A few free templates collected from the net add to their interest. Some of you may even try get it done by your friend or cousin who knows a bit or two about computers. Let me tell you, it will never help the cause unless that someone is good at his/her job.
Its always wise to hire a professional who knows his job. You get yourself busy with creating the product and focus on the marketing of the same. Remember you are working with something whose quality and merit will be judged by people who are your prospective customers. They will be paying their hard earned money for your product on your minisite. It is not a child’s play!
Today hiring a professional designer is not hard. It is also not hugely costly. Though some designers promise to get it done dirt cheap, please check properly about their credentials before hiring. You can find reasonably affordable designers who can create that great impression for your minisite right from the word go. They are experienced, knows your requirement and will guide you properly during the entire process.
I have been using a similar designing company for years. This design team has worked for hundreds of online businesses and maintains a satisfied clientele across the globe. You can check some of their design portfolio in their website. And they best part they are hundred percent affordable.

Thursday, 3 May 2012

Ebook-Design How to Create a Good One

Good design is crucial to how your ebooks will sell in the market. It may not be a daunting task to create attractive ebook design if you follow some tips step wise.
There are some ebook designs which are really worst looking and I sometimes wonder if the authors make any sale out of it. Even it comes free of cost; it may fail to appease the buyers. It may not be so easy to create good ebook design but with certain tips, you will surely fare well in the market.
You may argue that you lack in creativity and so less likely want to dabble in ebook design. But believe me, in spite of poor design skill, it is possible for you to come up with something of your very own. And it will not be so bad that you have expected. What you really need is to follow some useful step-by-step guidelines.
Knowing the taste of your audience is the first and foremost condition of a successful ebook design. The design must be appealing to your customers otherwise they will not waste their money to make a buy. Before starting with design creation, take time to do a little bit of research on your competitors' ebooks, especially those who have curved a niche in this business. It will help you understand which types of designs are a current trend and favorite with the ebook readers.
Do you find their ebook designs quite interesting and inspiring? If it is 'yes' then pay attention to every detail such as images, colors, headlines etc. which when harmoniously blended result into a good design. Make sure not to copy the style as these designs may be copyrighted. Try to create something on your own. Everyone is endowed with creativity only in varying degrees and make the most of it.
There is a large pool of ebook readers and in coming days, the number will only shoot up. The readers belong to different brackets on the basis of their taste and age group. Crime thrillers and romantic novels are favorites of the teenagers while books on serious issues go well with the taste of the aged booklovers. Sell for books and manuals for weight loss, diet and healthy living is on the rise. The most popular niche is off course the make-money fast niche. There are thousands of ebooks in this category and the designs really matter for the success of the product. The whole point of this saying is that there is not one-fits-all solution in case of ebook design. However practice makes a man perfect and once you spend some valuable time in this field, you will know what the customers find attractive.
The author is a skilled designer himself and have created hundreds of ebook cover designs for his clients. You can check some of his sample designs here:
Sell for books and manuals for weight loss, diet and healthy living is on the rise. The most popular niche is off course the make-money fast niche. There are thousands of ebooks in this category and the designs really matter for the success of the product. The whole point of this saying is that there is not one-fits-all solution in case of  ebook design

minisite can boost your sales figures

A mini site is generally a single page site designed to sell only a particular product or service. It is a very good way to generate big sales fast and directly. With huge traffic flow, a good minisite can really fill up your cash box fast.
A minisite is a direct sales website which is normally single page. Its aim is to generate sales immediately for a particular product or service. Sometimes mini sites can be multipages but most of these pages are used to add to the sales or make some special offers. Another purpose of a minisite is also to capture leads for building future prospects.
Optimizing minisite for search engines is difficult since it does not have many pages, content and keyword ranking. Its main source of traffic is often backlinks and from leads. Care must be taken in building a minisite which is technically correct and cross browser friendly. It must also be mobile device compatible for maximum viewership.
Salespages are often the main page where you land on a minisite. It is a combination of high voltage sales pitch content with some mesmerizing graphics to compel you makes a buying decision instantly. The content is often done by crafty copywriters who specialize in salespage writing. They will convince you to draw your purse by the time you reach the end of the page. To support the content, the graphic designer creates graphics which are equally good in pushing you towards a positive buying decision. If done properly a good salespage has a very good conversion ratio and makes money over night.
A salespage is often supported by few other pages which are aimed at increasing the sales volume by pitching in additional products or services. These are often referred as upsell pages, downsell pages or OTO (one time offer) pages. Once a prospect buys the main product, he is offered these pages for buying a further variant of the product. It can often be a paid membership or coaching program or training videos, etc. The goal is the same – more business from an already convinced buyer.

Some ground rules must be followed while creating a minisite like a proper keyword rich Homepage. There must be some tracking code in it like Google Analytics or similar for tracking the traffic and analyze. There should be link backs from other sites, preferably a few blogs. A proper sitemap is also useful in building up a good mini site template.