Ecover Expert

Thursday, 30 January 2014

Creating an Outstanding Design out of Minisite Template

Many online marketers admit that minisite design offers more and better flexibility. A minisite is also claimed to ensure success more immediately. They can be developed as a separate and stand-out marketing medium or linked to the main website. Another major advantage of developing minisites for marketing purposes is it can be used for a certain space of time as per your requirements and taken down as soon as your purpose is fulfilled. They are micro in size but produce macro impact on sale of your product, provided they are done beautiful and have a professional tone. 

Use of Minisites
A minisite – usually it is of one page – can be created as a landing page or squeeze page by threading it to main product page. You can also create them to launch your seasonal offers or introduce a product which is different from your main portfolio. They can also serve your purpose of free product promotion. You are also free to use these minisites as product presentation pages on both classified and auction sites.
Would you like to put a new product on trial? Try it on a minisite without attaching to the main site. A minisite design is also a great solution for a side product as it is difficult and will also take time to change the codes of your main website. These minisites also make a wonderful solution for affiliate programs as well. What is more, you can use it to assess the popularity of a new product depending on the number of hits the site picks up. 

Advantages of Using Minisite

As compared to the main website, it is fairly easy to accommodate changes in minisite content and codes, which will effectively increase the conversion rate of your page. Set up two minisite pages – A and B – and evaluate which works better as a landing page. Change the layout until the things match the level of your expectation. Google AdWords feature built-in testing tools which are not difficult to use. The feedbacks will also arrive more quickly than what you have experience in case of normal searches.
Minisites are a cost-excellent marketing means. It does not require you to incur heavy outlay for hiring an expert web developer. As an extensive range of free minisite template is available, even the average webmasters can manage it with workable knowledge of graphic designing tools and design a fascinating website. That will lack in professional look and feel for which you need an expert’s touch, though you will experience good result in respect of your ROI goals.
These templates are easy to download and furthermore, they are available free of cost. 

Customized Look

‘Customization’ is the biggest ‘in’ thing after digital marketing came into power. It is the ultimate ingredient that creates difference. Even though a slew of advertisers are inspired by the same template, with a good concept of customization, you will be able to create a completely different look for your minisite that will enjoy a large number of visits every day.

Thursday, 9 January 2014

Advantages of Creating Joomla-Based Minisite Design

Almost everyone in the world of online marketing is aware of minisite design. However, very few of these people ever consider using free CMS or an open source system like Joomla or Mambo to design minisites. There are a lot of advantages of using a CMS like Joomla. Read the following points to know the benefits.
·         It is easy to use Joomla. Thousands of free CSS-based minisite templates are available. These conform to the latest standards and have your website ready and running within a few hours. 

·         Joomla supports WYSIWYG (What you see is what you get). Integrated visual editors enable you to easily set up and append content to a website just like what you can do through a word processor. It means your website provides full support to the latest web 2.0 standard, facilitating easy content grow without requiring you to redevelop your website from the scratch. 

·         Joomla integrates thousands of extensions which will help you produce a standard and most professional website that can give other expensive websites a run for money. You can also add photo galleries, audio, streaming video, chat, forums, membership sites and rich blogs. In short, Joomla will provide you with everything that can make your website exciting and drive the visitors back again. In a word, if you want a cheap minisite design without getting short on quality factor, Joomla could be a good platform to consider.
·         With Joomla, you can easily and quickly change a minisite within a few minutes. That lets you refresh your site frequently quickly. 

·         Joomla is regularly updated. That makes it easier for you to work on the latest version which includes more advanced features.
·           Most of add-ons and extensions on Joomla are free. So, it is very easy to have your .com presence online.
·         Many companies have included support for Joomla in their hosting package. It can be installed – with just one click – via Fantastico scripts. Moreover, there are several video packages and a user manual to guide you to create minisite design templates and also membership sites for profit.
In view of these advantages, it is sure that you will easily get used to the new methods of using a CMS-based minisite. Such websites are not only easy to create but also easy to manage. Once you have thorough understanding of it, you are more likely to develop dislike for slow process of desktop minisite creation and uploading.
You will be provided with a log in by your web hosting provider following Joomla installation. That will allow you to go into the administrator sections so that you can make any change in look and content or add content to your minisite. After logging in, go to template section in the site manager and click on new.
Creating a minisite design is extremely easy on Joomla platform and with so many features and new add-ons on the latest versions; you will be able to create an exciting look with help of a tutorial that gives step-by-step instructions.

Thursday, 2 January 2014

Why You Should Use Minisite Templates for Online Business

Most of us suffer under a wrong belief that minisite templates are not worth using because they are designed by the amateurs and not by the expert designers. These templates are generated to give you guidance in regards to designing of your minisite, which you can put flesh on or customize as per your preference. The point to drive nail home is these templates are never “cookie cutter” type.
Well, obviously some of them look like ‘twins’ with a different twist. However, that is never to imply that a stand-out design is a rarity in the gallery of templates. Apart from exclusivity, these minisites are very professional in feel and striking in look. Needles to mention, these two factors are most important to drive the traffic to your website.
Followings are some reasons to explain why you should consider a minisite template while taking your business online. 

Reason #1

Not all of these templates are just another from the packs, most of them are out of the box. So there is a good chance that your business will be represented online through a new ‘face’. Obviously you will find some basic templates which vary from each other in terms of theme and color. However, that should not be a discouraging factor because you can edit any template to match your requirements. 

Reason #2

Using template is a cost-saving idea. If you are not a professional web designer, then web templates are a good solution for your online businesses. minisite templates are the foundation block of the main structure and drop a hint about the final look of your website. 

Reason #3

Most of the basic HTML templates are editable with help of an HTML editor and a basic photo editing software application. It saves on expenses of making a website. These days, Microsoft package packs in HTML editors like Microsoft FrontPage®. It offers a good help to the web designer. There are easily downloadable free HTML editors to edit templates. Adobe Dreamweaver® is also an ideal and easy-to-use HTML editor that most web designers prefer. 

Reason #4

The minisite templates integrate HTML codes with image placement, navigation, table, color schemes, columns, header and footer, web copy placement etc. This gives a strong indication to the designers in regards to the web page flow and the final presentation of the webpage. 

Reason #5
Using a minisite template brings some speed in the process of your website making and places your business on internet quickly. If you are using a template to design your website, you will enjoy absolute control over your website as well as timetable to complete and publish the site. If you hire a designer to develop your minisite from the scratch, it may take a long time ranging from weeks to months, depending on the complexity involved. Everything boils down to “time is as precious as money”.
Even if you are using a designer, set a timetable for him. Also ensure that the designer pulls out every stop to complete the work within the scheduled timeline.