Ecover Expert

Tuesday, 29 July 2014

How to Generate Leads through Ebook Design

An effective and one of the most popular ways to generate leads over internet is to offer free gifts including ebooks. Leads here mean email ids of the visitors who are interested in your business promotion via email marketing. It is a simple and straightforward approach towards marketing, requiring the marketing professionals to write their business-relevant ebook and then promote it online. To spread the words about their business, they even promote these ebooks on blog or website. Ebook design must be a stand-out in order to pick up curious glances from intending visitors who want to buy the particular product/service on offer. 

How can ebook help lead increase?

The obvious objective of ebook is to increase volume of traffic and generate leads. An ebook must interest the intending visitors and be easily understood by the readers. Online visitors can be easily lured by free offers, among which, ebooks deserve a special mention as it appeals to the visitors and is highly valued by them. The online visitors can easily download the ebook by clicking on the link provided, from where the actual process of lead generation kicks off. Needless to put here that more inspiring, inviting and professional an ebook design is, more leads it will generate. 

After clicking on the link, the visitors will be taken to a webpage that will ask them to enter email address. The page will inform the visitors that if they provide their contact details including email address, more information will be revealed to them. The online visitors won’t mind divulging more details as a chance to get rewards is more alluring for them. Such type of page is called landing page, squeeze page or lead capture page. True it is that the visitors are mainly motivated by the likelihood of getting something at free of cost. Still a good ebook design drivers more visitors, thereby generating more leads for your business. 

Decide your objectives – It’s most important

Before taking up an important task like ebook writing, you first need to decide why you want to write an ebook. The obvious purpose is to generate leads as well as add to your database. However, an audience takeaway goal must not be forgotten. What messages regarding your brand and/or product will you want to convey to customers? What types of feedbacks do you expect from audience? Do you want to see yourself as the industry leader? Do you like to give tips on your business or product relevant topic in a hope that potential visitors will get in touch of you to know more? Do you intend to share your story in a more interesting way?
Correct answers to all these questions will help you create a fascinating ebook design

Design is very important 

A good look is a winner everywhere. Keeping that in mind, you need to create your ebook in such a way that visitors cannot wait to leaf through its pages. A badly and unprofessionally designed ebook cover will turn off your target readers. Apart from look, catchy and quality content is also an important aspect of overall ebook design. Make sure that your ebook contains relevant content in brief but never create it a content-heavy output.  

Monday, 7 July 2014

Ecover Action – A Good Choice to Create Stunning Ecover Designs with Ease

Have you ever thought why some products sell like hot cakes in the virtual market whereas the rest have moderate to poor performance in terms of return on investment? I do know many of you will refer to product quality. The fact is until and unless the buyers use a product, they won’t be aware of quality. It implies there is something else that catches the target customers’ attention and becomes quite a favorite with them.
In many cases, this overlooked yet most important aspect of product marketing is ecover design. If proper attention is paid to ecover designs, the manufacturing or marketing house could stand to wrap up a lot of money from their product sale. A beautiful cover picks up stares from the visitors and a slice of them click on ‘buy’ button. 

Service of a Professional Designer

An ecover designer is actually a graphic artist who is proficient in using software tools. An ecover design must be unique and in complete alignment with the product and its theme. Even the colors picked up for ecover should complement the design. An expert designer is endowed with skill and experience to create an out-of-the-packs, smart, relevant, engaging, professional and effective ecover.
While there are several benefits of hiring a designer for this work, on downside, it adds to your expenses. Furthermore, you need to bear additional cost if any modification is required in future. Most of the designers allow for one modification at free of cost. You cannot get ecover designs on demand as it will take about one week to complete an ecover project.
Another major pitfall is the project might not be delivered in time. You are one of many clients the designer deals with and so there is a chance that time deadline may be pushed further. There is another factor to cause delay and it is lack of effective communication with your designer regarding what you want or expect for your ecover project. You may have to cough out for what does not fit your bill. 

Think to Take an Action

Marketplace for digital merchandises is getting highly competitive and fast moving. The latest launches are shelved off quickly, implying that you need to put your digital product on market as early as possible. When things need to be finished quickly, usage of ecover action could earn you return up to your expectation.
Ecover action is high-end software. You will be able to create your own ecovers with a little bit of regular practice. And when you take the responsibility to create ecover desings quickly, you successfully avoid the delay that is very common while taking help from a graphic designer.
To enjoy a leading status in this competitive marketplace, it is important to quickly respond to the changing market condition. The marketers must make sure to put their products in the market as early as possible. The ability to respond quickly with a high-quality product and a suitable ecover can boomerang back with more money on your investment. Ecover action could be a good help for you in this regard.