Ecover Expert

Saturday, 16 November 2013

How to Create Eye-Catching eBook Designs?

People nowadays prefer eBooks than paper books. There can be a lot of reasons that can be attributed to this factor. One of course is the easy availability and easy to carry and read. You just need to have a tablet pc, laptop, or a computer and you can enjoy some of the best books by renowned writers. Smartphones these days also allows you to read books. How awesome is that? But spare a thought for designers who toil hard to ensure they come up with the best eBook designs to make their customers happy. This article will tell you, in a little detail, about how to go about developing eBook designs. 

The steps you need to follow for eBook designing 

The first and foremost step that you need to keep in mind for eBook cover design is the target that you want to achieve with your design. For most people they look to achieve as many sales as possible with their design. So it is important for you to figure out the target market. And then you also need to research on what actually appeals to them. And the next step is very vital which involves you to ensure that your target market is happy with what you have to offer. Well, to ensure the third point is taken care of, you have to develop a design that will appeal to the mass audience. Give it some time. Plan the process and execute it accordingly. 

First, try to find the target market 

This is a very important process. You need to find your target market to begin with. And that largely depends on the type of book that you have on offer. If you are writing about “How to Succeed in Your Business” then you have a certain section of the demography who will be interested. If you are writing about home d├ęcor or weight loss, your target audience will undoubtedly be women. This is a very key factor in determining the success or failure of your book. You must be very clear which section of the audience you want to cater. Once that is decided then most of the other parts of the job become a lot easier. 

You should know the pulse of your audience 

 This process can be achieved by extensive research on the Internet. You can find a lot of information about the tastes of the readers which can in fact help you to plan your book accordingly. Most writers actually write books, novels, stories, etc. keeping their target audience in mind. That actually helps to market the book quite easily. 

Think of how to make attractive eBook designs

Once you have all the details pertaining to user behavior, you can go about the process of developing of the best and compelling eBook designs. You can take help from the Internet to get ideas about the design structure and layouts. However, the thing would be to take help from professional designers who can provide you with amazingly interesting eBook designs.

Friday, 8 November 2013

Where does the businesses go wrong with Minisite Design

So far, one of the highly popular ways of marketing products and also earning money is by having a minisite in place for your brand. If you want to offer any product or service to your potential customers you should consider having a minisite. However, there are a lot of business owners who lose potential business because they do not concentrate on minisite design, which at the end is indeed very important. Let us now look at some of the common errors that minisite owners generally make and how can the errors be rectified.
·         Most of the brand owners do not make a prior plan about how exactly they want their minisite to look. The key to success is always to have a proper plan in place. You should have the layout of the site ready, including how the navigation and linking of the site will look like. To get a better result this is also the right time to think about how you will go about the business of online marketing via Search Engine Optimization or Social Media. That is one call you will have to take a lot early during the planning stage of the site.

·         Lack of planning is also reflected in most brand owner’s lack of work in keyword research. When you are planning to launch a new minisite it is always important to make suitable research. To begin with keywords play an important role in determining the search engine rankings of your website. So the basics have to be right. It is your duty as a site owner to ensure all the steps are followed; else your site’s future can be at a risk. Needless to say, there are millions of websites on the cyberspace and in order to stay ahead of the rest you have to think out of the box and plan well in advance. While researching for keywords always select the ones that are popular among the online visitors. Don’t waste your time and energy on keywords that nobody is searching for on the Internet. To make your work a little easy consider using special tools like goodkeyword, wordtracker or even the Google Adwords suggestion tool.

·         Another mistake that site owners often make is to make the website look complicated by simply putting in a lot of stuff like flash animation, graphics, whistles, bells, etc. right on the home page. To put it bluntly, this may work for kindergarten but doesn’t work with business sites. Even the kids these days do not prefer such stuff. So to attract the eyes of the online visitors and increase the traffic of your website, think of a minisite design that looks simple yet tell the story of your brand rather successfully to your prospective customers. The key is the minimal use of flash animations, graphics and Java scripts; search engines like Google, Bing and Yahoo doesn’t index them at all. Search engines just love keywords and phrases that are original and creative.
These are some of the points to remember for minisite design.