Ecover Expert

Tuesday, 27 May 2014

How to Create a Successful Ecover Design

This is not a new challenge for the online marketers. Whenever it is time to launch a product, an attractive ecover design plays a key role to decide whether your effort will succeed or stumble. A good cover design is a collage of multiple aspects – relevant images, perfect choice of colors and readable font. If design is not up to the standard, the prospective buyers will take little time to turn their eyes off your products. This article details 4 essential criteria that you must take into consideration while creating cover either yourself or getting it done by someone else.
Selection of Right Images
For this aspect to be perfect, you must be in knowhow of market trend and have an eye for beauty as well. You should select such images that perfectly go with your ebook theme as this is the way to enhance product image and branding. Design of your cover design has a significant impact on sales conversion figure of your ebook, so it is the very first point to take into account.
Selection of Right Colors
It is a significant step towards an enhanced branding of your business. Even if your product is great in quality, you must think about good packaging before promoting it online. This is because; there is no chance for the readers to leaf through the pages or decide whether your offer is good or bad until they use it. They will judge your product only by its cover design. It is well said that an ecover design has potentials to make or break your online success.
It has been proved that colors can evoke emotions in customers and even contribute to mood swing in them. So better it will be if you spend some time to research on what your target audience will actually like – consider both images and colors – and then only make a decision as to what to use for your design purpose.
Designing in 3D Style
3D is a trend these days. There is plenty of 3D designing software apps that can be of great help to you for this purpose. If you know how to use 3D design software, you can create and add lightening effect to produce a 3D perspective. However, many marketers do not like to see themselves in designers’ shoes as juggling too many hats deflects their attention off the most important areas of business. So leave it to an expert for ecover design.
Despite many choices that come with an ecover script or software, you need to possess artistic prowess on a high level to choose the right style to promote your e-product. Therefore, you should narrow your choice to a few styles before making the final selection. You can create 2-3 different ecovers and use them simultaneously for split-result over a certain period of time.
Selecting Right Titles & Subtitles 
Choosing the right keywords for both titles and subtitles lends an edge to your marketing effort. Focus on simple, straight and short-tailed keywords that appeal to most of your target customers.

Saturday, 17 May 2014

Ecover Design Software – Little Work, Great Output

Some self-publishing writers are surprisingly nonchalant about the design of their book cover. They are more governed by idealistic thoughts that if their ebooks are worth reading, cover design never matters big. They fail to understand that even educational books are considered commercial products.
That means, apart from inner substance, ecover design plays a crucial role for your ebook to be popular and saleable on internet. Plenty of information on any subject is available on internet. The cover design should be such that the target customers are well aware of what they are right up to before making a purchase of the book.

Bookstore proprietors can give proof in support of the above prelude. Their sales chart is enough to speak volume for how a sloppy cover, irrespective of engaging and healthy content, downs prospects of a book in market. On other hand, a well-designed cover with same topic inside makes your book saleable.
As an author, you should know that even a classic novel having an engaging cover design sells like a hot cake and much better than a drab version of it having nothing to hang around. What more do you need to know?
A professionally designed ebook cover helps your target audience imagine the particular book that you are marketing actually exists and they don’t need a preview. These days, there are a lot of scammers on internet. As a result, the prospective buyers grow more cynical about making a purchase online. An effective ecover design will establish your credibility in the eyes of your potential readers. 

If same information is available on another website, chance is more that a customer would switch attention to your ebook instead of your competitors’, provide your cover designing is far better. According to studies, graphics on your ecover may shoot up sales up to 300%. There is big doubt over the figure but there is no denying the fact that a good design considerably drives up sale margin of your ebook.
A group of self-publishing authors is not enthusiastic about hiring a professional for ebook cover design. They think doing so will only add to their budget and would bring nothing of note in return. They put themselves through the paces without considerable expertise in this niche, with only one aim to save cost and that often results into unavoidable disaster.  

There is a way that can save you money but leaves you with excellent ecover design. Have you heard about ecover generator? It is a software tool that enables you to create a great design even without requiring top-notch expertise. The only need for you is to sign up for the service in order to access the tools on website.
Choose from a wider option of shapes, font styles, text effects, templates and other features to create a stunning ebook cover. You are also allowed to use your own graphics on the cover page and for that purpose; you first have to upload those images. These tools are fairly easy to use and what you need is just to ‘drag and drop’ your choicest elements to your cover page.
Generate your cover page, download the design and everything is done!

Saturday, 10 May 2014

Ecover Design – Why Choice of Right Colors is So Important

An e-Cover is a package for whatever you put up on internet for sale. It is your ecover that the target visitors notice first. If they like your e-Cover design, they leaf through the pages; if they do not, they move away. Such a common behavioral pattern makes it important for you to design you ecover smart, trendy and relevant.

There are several aspects of cover designing, such as color choice, image selection, content etc. And it is equally important to piece together all these components in such a way that the outcome looks professional. An excellent and professional design attracts attention from the prospective audiences and even if a slice of it converts, that will reflect through a considerable marginal increase in your sales figure.

With your eyes set on leads and ROI (Return on Investment), you must make sure that every element of cover design is as perfect as possible. Color being an important and inviting aspect of your ecover designing, it must be chosen with extreme care. Different colors convey different meanings. So, use of colors must be in complete sync with the topic within.

Let us now delve deep into the subject matter i.e. color choice for your e-Cover design.

What colors should you choose for your ecover?

Usually, the content of your ebook plays an important role in determining color theme. For instance, books on wedding or children books generally use soft pastels or whites whereas murder mysteries have black or red on their cover page. More often than not, eCover pages on space or ocean science use black, blue or green.

If you are offering products other than ebooks, the rule of consistency will not change however. In other words, your ecover look must not be a mismatch for product type. The same rule applies to color selection as well. So, if the product is bright itself, pick up bright colors for your cover designing so that the target consumers can rightly guess what they can expect after opening the package.

How colors influence the audiences?

Colors allow the users to identify the products or ebooks that you are selling. In case of ebooks, colors set mood for the readers. Colors on your cover design also make it easier for any ebook to be noticed among the sea of books. Choosing a unique color theme will, in all likelihood, draw attention to your ebook.

However, there is risk if the unique color does not reflect your ebook theme or product properly; negative reactions from the target customers will pour in. Remember that your ecover design draws attention only if it stirs emotion.

Do you know a traditional publisher? If yes, then you do not have to worry much about your ecover. The publishers have expert designers working with them and they can come up with an effective design for your digital cover page.

If you are not sure about which colors will go well with your book, check out other books in the same genre.