Ecover Expert

Friday, 8 November 2013

Where does the businesses go wrong with Minisite Design

So far, one of the highly popular ways of marketing products and also earning money is by having a minisite in place for your brand. If you want to offer any product or service to your potential customers you should consider having a minisite. However, there are a lot of business owners who lose potential business because they do not concentrate on minisite design, which at the end is indeed very important. Let us now look at some of the common errors that minisite owners generally make and how can the errors be rectified.
·         Most of the brand owners do not make a prior plan about how exactly they want their minisite to look. The key to success is always to have a proper plan in place. You should have the layout of the site ready, including how the navigation and linking of the site will look like. To get a better result this is also the right time to think about how you will go about the business of online marketing via Search Engine Optimization or Social Media. That is one call you will have to take a lot early during the planning stage of the site.

·         Lack of planning is also reflected in most brand owner’s lack of work in keyword research. When you are planning to launch a new minisite it is always important to make suitable research. To begin with keywords play an important role in determining the search engine rankings of your website. So the basics have to be right. It is your duty as a site owner to ensure all the steps are followed; else your site’s future can be at a risk. Needless to say, there are millions of websites on the cyberspace and in order to stay ahead of the rest you have to think out of the box and plan well in advance. While researching for keywords always select the ones that are popular among the online visitors. Don’t waste your time and energy on keywords that nobody is searching for on the Internet. To make your work a little easy consider using special tools like goodkeyword, wordtracker or even the Google Adwords suggestion tool.

·         Another mistake that site owners often make is to make the website look complicated by simply putting in a lot of stuff like flash animation, graphics, whistles, bells, etc. right on the home page. To put it bluntly, this may work for kindergarten but doesn’t work with business sites. Even the kids these days do not prefer such stuff. So to attract the eyes of the online visitors and increase the traffic of your website, think of a minisite design that looks simple yet tell the story of your brand rather successfully to your prospective customers. The key is the minimal use of flash animations, graphics and Java scripts; search engines like Google, Bing and Yahoo doesn’t index them at all. Search engines just love keywords and phrases that are original and creative.
These are some of the points to remember for minisite design.

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