Ecover Expert

Tuesday, 29 October 2013

Minisite Design – Why It Is a Better Option than a Conventional Website

Internet marketing based on direct response is getting competitive with every passing day. You will find an endless and relentless stream of marketing campaigns on your computer screen while surfing the internet. ‘Banners Blindness’ is getting more prominent to show the business owners’ increasing marketing endeavor for quick response. However, many of these banner works go unnoticed or irritate the visitors who are on hunt for necessary information at once.
True it is that direct response marketing brings you success in terms of monetary gains and increased subscription rates. However, to take your business to that level, you need to have proper planning and right kind of arsenals to snare a dib in the market.
There are many people who still stick out with conventional websites to promote their products and brand. Yes they get success – if the website looks good and functions well – but at the expense of time and cost. It requires more work, frames and placement of several links, which ultimately clutter the space to the point where you easily get lost into images, words and colors, so much so that news of new launches or offers escape your attention.
Minisite, being one-product centered website, provides a much uncluttered platform for internet marketing. There is no need to upload blogs regularly, deal with PHP scripts and HTML coding as well as other kinds of difficulties. All you need is a simple layout design for your minisite which will contain header, footer and web copy on the right places. ‘Rinse & Repeat’ – that phrase can perfectly describe the process of minisite making in nutshell.
You might have often heard about cheap minisite design. Designing minisite does not require you to pay a hefty sum though highly creative web designing experts, who definitely belong to rare breeds, demand high payment for their service. Still you can find a few experts who can offer you excellent service without going beyond the ‘LOC’ of your affordability.
For those looking for a cheap option should go to the websites offering minisite templates. Some of these websites are free while the rest demand a charge to allow you to avail their design contents. There are so many layouts available that you will almost get spoilt for choice. Chose that can rightly capture the essence of your business theme and product/service. High relevance between several website elements, attractive design and call-to-action feature of your minisite are what pick up glances from the target visitors.
Your website is doing well; do you still need a minisite? Yes. But why? Let’s clarify those points which clearly show how minisite can benefit you more than the conventional website on certain fronts. 

Focus on Lesser Target: The objective behind direct response marketing is to generate feedbacks from the prospects. This goal can be more easily accomplished with a minisite design. It usually contains only one link to direct the traffic to ‘Click Here’ section whereas the regular websites have multiple links which often confuse the visitors as to where they should go to place an order or fill up subscription form. 

Better Utilization of Powerful Graphics: A minisite is focused only on a few points instead of many. When powerful graphics are optimally used in your minisite, it increases conversion rate. Smart, not a shoddy layout, keeps the visitors coming to your minisite. After all, it is the appearance that makes your minisite click with the audience.

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