Ecover Expert

Monday, 21 October 2013

Optimization of Minisite Design Drives Traffic in Droves

If your minisite features all those elements in their best form to attract audience, still fails earn you good business, the fault should be put down to lack of optimization. A non-optimized minisite design might take long time to upload, a good reason to irritate the visitors. So, you need to be equally focused on website optimization to achieve your web objective of enjoying both traffic and return in profusion. 

Attractive design – A key factor

There is no need to stress it any further that an engaging look appeals strongly to the customers. But good look is not the last word; there are a lot of other factors to influence the buyers. Have you ever wondered why a website that has an awesome look, out-of-the-box design and engaging content fails to drive the customers wild and make them go gaga over the products on offer? You should search the reasons elsewhere, which the website owners have not taken seriously. 
Optimization comes into play

All they have to do now is to get their website optimized by a professional. The problem with most of the business owners is they are not in knowledge of website optimization and how they can earn benefits from it. The first thing they should know that optimization makes a website fully functional and also gives it a good rank in the search engine result pages. 

Just imagine a picture; a minisite template takes a few couples of minutes to upload. Are you ready to wait so long? It is not about awaiting a friend or your beau at a shopping mall or movie theatre. Real life is far different from your life in virtual world. The online shoppers are very finical and fickle minded. They need everything ready and immediately as soon as they place a request. All these point out that your website must have minimum download time to offer everything on demand. 

Make it easy to navigate 

Those who visit your website often to make a purchase are well aware of which links will lead them to which pages. They won’t find it difficult to get information from your minisite, everything seems to be at their fingertips. But that is not the case with newcomers.
So while designing your website, always make sure that whoever visits your site for the first time, should find it most easy to navigate through the links, contents and images to get what they want. The links and images should be self-explanatory and none of the web pages should be cluttered so that you don’t find yourself lost into the words’ web.   

Don’t use unnecessary codes

Coding builds up website structure. However, unnecessary coding only adds to the file size and download time. Never use big images as these destroy look and also adds more bytes to your website file size. Smaller images are much preferred but also make sure that these are not scaled down to thumbnail size. Use Cascading Style Sheet to avoid repetition of codes in writing, this will make the web pages lighter in byte size.  

Video marketing – An innovative punch

Videos are finding a use in minisite design. Though it is yet to find an extensive use like static images, they up the ‘appeal’ factor of your website by manifolds. But videos increase the file size considerably and so must be optimized if used in your minisite.

No comments:

Post a Comment