Ecover Expert

Thursday, 30 January 2014

Creating an Outstanding Design out of Minisite Template

Many online marketers admit that minisite design offers more and better flexibility. A minisite is also claimed to ensure success more immediately. They can be developed as a separate and stand-out marketing medium or linked to the main website. Another major advantage of developing minisites for marketing purposes is it can be used for a certain space of time as per your requirements and taken down as soon as your purpose is fulfilled. They are micro in size but produce macro impact on sale of your product, provided they are done beautiful and have a professional tone. 

Use of Minisites
A minisite – usually it is of one page – can be created as a landing page or squeeze page by threading it to main product page. You can also create them to launch your seasonal offers or introduce a product which is different from your main portfolio. They can also serve your purpose of free product promotion. You are also free to use these minisites as product presentation pages on both classified and auction sites.
Would you like to put a new product on trial? Try it on a minisite without attaching to the main site. A minisite design is also a great solution for a side product as it is difficult and will also take time to change the codes of your main website. These minisites also make a wonderful solution for affiliate programs as well. What is more, you can use it to assess the popularity of a new product depending on the number of hits the site picks up. 

Advantages of Using Minisite

As compared to the main website, it is fairly easy to accommodate changes in minisite content and codes, which will effectively increase the conversion rate of your page. Set up two minisite pages – A and B – and evaluate which works better as a landing page. Change the layout until the things match the level of your expectation. Google AdWords feature built-in testing tools which are not difficult to use. The feedbacks will also arrive more quickly than what you have experience in case of normal searches.
Minisites are a cost-excellent marketing means. It does not require you to incur heavy outlay for hiring an expert web developer. As an extensive range of free minisite template is available, even the average webmasters can manage it with workable knowledge of graphic designing tools and design a fascinating website. That will lack in professional look and feel for which you need an expert’s touch, though you will experience good result in respect of your ROI goals.
These templates are easy to download and furthermore, they are available free of cost. 

Customized Look

‘Customization’ is the biggest ‘in’ thing after digital marketing came into power. It is the ultimate ingredient that creates difference. Even though a slew of advertisers are inspired by the same template, with a good concept of customization, you will be able to create a completely different look for your minisite that will enjoy a large number of visits every day.

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