Ecover Expert

Saturday, 10 May 2014

Ecover Design – Why Choice of Right Colors is So Important

An e-Cover is a package for whatever you put up on internet for sale. It is your ecover that the target visitors notice first. If they like your e-Cover design, they leaf through the pages; if they do not, they move away. Such a common behavioral pattern makes it important for you to design you ecover smart, trendy and relevant.

There are several aspects of cover designing, such as color choice, image selection, content etc. And it is equally important to piece together all these components in such a way that the outcome looks professional. An excellent and professional design attracts attention from the prospective audiences and even if a slice of it converts, that will reflect through a considerable marginal increase in your sales figure.

With your eyes set on leads and ROI (Return on Investment), you must make sure that every element of cover design is as perfect as possible. Color being an important and inviting aspect of your ecover designing, it must be chosen with extreme care. Different colors convey different meanings. So, use of colors must be in complete sync with the topic within.

Let us now delve deep into the subject matter i.e. color choice for your e-Cover design.

What colors should you choose for your ecover?

Usually, the content of your ebook plays an important role in determining color theme. For instance, books on wedding or children books generally use soft pastels or whites whereas murder mysteries have black or red on their cover page. More often than not, eCover pages on space or ocean science use black, blue or green.

If you are offering products other than ebooks, the rule of consistency will not change however. In other words, your ecover look must not be a mismatch for product type. The same rule applies to color selection as well. So, if the product is bright itself, pick up bright colors for your cover designing so that the target consumers can rightly guess what they can expect after opening the package.

How colors influence the audiences?

Colors allow the users to identify the products or ebooks that you are selling. In case of ebooks, colors set mood for the readers. Colors on your cover design also make it easier for any ebook to be noticed among the sea of books. Choosing a unique color theme will, in all likelihood, draw attention to your ebook.

However, there is risk if the unique color does not reflect your ebook theme or product properly; negative reactions from the target customers will pour in. Remember that your ecover design draws attention only if it stirs emotion.

Do you know a traditional publisher? If yes, then you do not have to worry much about your ecover. The publishers have expert designers working with them and they can come up with an effective design for your digital cover page.

If you are not sure about which colors will go well with your book, check out other books in the same genre. 

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