Every minisite template is designed in
keeping with the laws of direct responsive web design so that your web effort
leads to a dramatic increase in conversion rate. Fact is, a cheap template is a
downer for your online business as it drives people away and dissuades them
from making a buy from your website. According to industry experts, a minisite
is a presentation in front of online audience and must highlight the qualities
of your product/service. Don’t you think your minisite design needs
extra care and it’s time for you to stop promoting your brand in a sock?
A beautifully done and designed minisite
is actually a sales message. The purpose of minisite making is to perform one
important task and it is to encourage visitors to know about your
product/service and place an order for it. There is a host of differences
between regular website templates and direct response eliciting minisite
templates. Selecting the wrong one could cost you lost sale because that lacks
sales pitch. Followings are some important parts of a minisite template, which
need attention from your end.
Header
The top header part of your minisite is
a graphic area. A professionally designed header part will stamp the name of
your brand in the visitors’ mind but never at the expense of driving attention
away from headline or taking up screen space that might be used by your
product.
Teaser text
It is the area which actually draws
visitors’ attention to your minisite, encouraging them to head subconsciously
to the headline part.
Headline area
Do you know more than 80% of selling can
be made from this spot? It is better not to skate on thin ice by taking a chance
on a design that adds no power to this crucial part.
High-quality ecovers
Presentation of product in the right
way is extremely important. It’s similar to buying anything in supermarkets. The
cover is the first thing to create impression. It also communicates the value
of a product to your customers. Cheap cover is perceived having low value while
professionally designed ecover is equated to high value.
Introduce yourself in a professional way
A sales copy with author’s photo sells
much better than a copy without any photo. It’s common to consumers to easily
trust others when it comes to making a purchase decision. So if a particular
customer or group is impressed, expect them to spread words and that will bring
you more buyers. But for that to happen, introduction must be very special.
Footer notice and copyright area
Just like regular websites, you can
place as many links as you want in your minisite design. You can
add Privacy Policy, Affiliate signup, Earnings Disclaimer, Refund Policy etc. Inclusion
of these in footer area builds confidence in your defined visitors.
The above-mentioned
parts are some of the minimum requirements of a minisite template though
covering all of them in your minisite never ensures success. You need an
accomplished design, high quality of product and excellent customer service.
However, a good minisite template could be a solid starting point to build up an
engaging and effective design
No comments:
Post a Comment