A minisite refers to a simple and
clutter-free website created to promote a particular product and convey sales
message. A mini site is also referred to as a micro site and has a URL that is
distinct from the main website. It may contain five-six pages though most of
the time, is a single-page creation.
The purpose behind any minisite
design is to generate more leads and sales. Now traffic build-up for
your minisite can be improved via content development, article marketing, PPC
campaign and social media marketing. Unlike regular websites, minisites are not
designed with aggressive SEO marketing components like keyword-rich content and
so take time to get a good rank in the search engine result pages. However,
they can be made compatible with search engine algorithms via addition of a few
more pages and content. It is very important for a minisite to be easily
visible on the search engine listings, attract more visitors and enhance rate
of conversion.
A minisite serves only a single
purpose and that is to sell your product. Most of the time, the landing page
contains the sales message so that it easily comes into view of the target
visitors. Simple navigation is a must-have feature for any effective minisite
design. Simplicity is a striking feature that encourages the prospects
to visit your site and make a buy from it if they like your product and the
sales message convince them. A one-page structure makes it difficult for a
minisite to be favored by the search engines. In fact, a minisite – even if designed
stunning and most professional – is the first one to go down the pecking order
of major search engines.
The search engines love
keyword-rich content but minisites are short on that. By including a few pages to
your one-page minisite, you can make it attract search engine crawlers. It will
help in optimization of your minisite. The required additional pages are as
follows:
Homepage
All business related information
must find a mention on your homepage. The page should also shed light on your
product and the brand on the whole. Keywords must be used in title, subtitles
and body of content. A homepage contains all the links to other pages of your
minisite. An opt-in box should be placed in the right position for those
visitors who are not interested to buy anything right now but could be asked to
provide some basic information like email address so that they can be contacted
in future.
Article Pages
Articles found on these pages
must have general ideas about the particular product promoted through use of
optimized keywords. The search engines can recognize relevant synonyms and you
can use them interchangeably. The ideal way to optimize your minisite design
is to develop a separate page for every article based on a single
keyword. That will give your minisite page great exposure, earning you more
leads within a short time. However, the trick for better conversion lies in the
links that direct to the sales page.
Sitemap
A sitemap is a guideline for the
search engines to locate specific page in your minisite. When you are creating
sitemaps, make sure that your minisite home page, article page and other pages
maintain right density of relevant keywords for more exposure in search
engines.
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